There is a dead cat in our building.
Don't worry. Nothing tragic.
It chased one too many questions,
turned a corner, walked headfirst into revelation.
Curiosity can be a slippery slope.
The questions walk you to the edge,
and then a little over.
The fall is uncomfortable.
But more often than not, it's worth it.
Around here, we consider a little symbolic death
the meagre price of re-birth.
Why 22?
We over-deliver, think from first principles, and consistently outperform expectations. Just because we think the regular ol' 2 cents won't cut it.
Social Media Management
A strong presence isn’t about chasing every trend like it owes you rent; its premeditated, contextual and quietly builds cultural capital while pretending it’s all effortless.
Around here, that balance isn’t luck - it’s design.
Creative Strategy
We dig through behaviour, culture, patterns, and the odd unexplained anomaly,
because answers hide in strange places if you let them.
The result isn’t a deck full of jargon, it’s clarity with bite.
Performance Marketing
Design, copy, flow: all of it must hum together like a well-directed orchestra.
We build sites that aren’t just beautiful; they’re purposeful, intuitive, and a little curious around the edges.
Branding & Visual Identity
We build brands the way curious people build theories: poking, testing, asking why something should exist at all.
And when the dust settles, what’s left is simple:
a presence that feels inevitable, like it couldn’t have been anything else.
We specialise in story-led social: ideas shaped by cultural insight, visual discipline, sharp metaphors and lines that earn attention, not beg for it. We move at startup speed with enterprise-level polish, delivering work that feels considered, never rushed. Partnering closely with founders and leadership teams, we help clarify intent, cut through complexity, and translate instinctive thinking into cohesive, high-impact social strategy. Everything we do is powered by a lean, boutique model: a small, senior-led team focused on craft, clarity, and work that actually ships.
Our Team
Every good idea deserves a great storyteller.
Our Partners
Every great story grows stronger with the right company beside it.
